Fans interact with your sports teams on a variety of devices, different logins and usage patterns make it difficult to connect the dots, also it’s just very labor intensive for sport marketers to collect and create a campaign that is personalized and follows the characteristic your fans would want after a certain touch point, unless you have centralized, unified fan data on hand. The ubiquitous solution offered by TheConnectedFan makes it easier to collect fan data from all channels and convert fans whenever wherever they are and whichever channels of yours, they come into touch.